Original language | English |
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Title of host publication | ANZMAC 2011 |
Publication date | 2011 |
Publication status | Published - 2011 |
MoE publication type | A4 Article in conference proceedings |
Event | 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Perth, Australia Duration: 28.11.2011 → 01.12.2011 |
Keywords
- 512 Business and Management
- KOTA2011