Co-creation: a typology and conceptual framework

P Frow, A Payne, Kaj Storbacka

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC 2011
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Perth, Australia
Duration: 28.11.201101.12.2011

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Frow, P., Payne, A., & Storbacka, K. (2011). Co-creation: a typology and conceptual framework. In ANZMAC 2011