Co-creation in Actor Networks: Identifying Attractive Morphotypes

Suvi Maria Nenonen, Pennie Frow, Adrian Payne, Kaj Storbacka

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference at Seoul
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
EventGlobal Marketing Conference at Seoul - Seoul
Duration: 19.07.201222.07.2012

Keywords

  • 512 Business and Management
  • KOTA2012

Cite this

Nenonen, S. M., Frow, P., Payne, A., & Storbacka, K. (2012). Co-creation in Actor Networks: Identifying Attractive Morphotypes. In Global Marketing Conference at Seoul