Co-creation in Actor Networks: Identifying Attractive Morphotypes

Suvi Maria Nenonen, Pennie Frow, Adrian Payne, Kaj Storbacka

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Global Marketing Conference at Seoul
Publication date	2012
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	Global Marketing Conference at Seoul - Seoul Duration: 19.07.2012 → 22.07.2012

Keywords

@inproceedings{98d0ed9455744b0caf2e117ccc3ac14d,

title = "Co-creation in Actor Networks: Identifying Attractive Morphotypes",

keywords = "512 Business and Management, KOTA2012",

author = "Nenonen, {Suvi Maria} and Pennie Frow and Adrian Payne and Kaj Storbacka",

note = " Volume: Proceeding volume: ; Global Marketing Conference at Seoul ; Conference date: 19-07-2012 Through 22-07-2012",

year = "2012",

language = "English",

booktitle = "Global Marketing Conference at Seoul",

}

TY - GEN

T1 - Co-creation in Actor Networks: Identifying Attractive Morphotypes

AU - Nenonen, Suvi Maria

AU - Frow, Pennie

AU - Payne, Adrian

AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - Global Marketing Conference at Seoul

T2 - Global Marketing Conference at Seoul

Y2 - 19 July 2012 through 22 July 2012

ER -