Co-design: using design principles for co-creation in customer relationships

P Frow; Suvi Maria Nenonen; A Payne; Kaj Storbacka

Co-design: using design principles for co-creation in customer relationships

P Frow, Suvi Maria Nenonen, A Payne, Kaj Storbacka

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	1st International Coloquium on Global Design and Marketing, BAM
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	1st International Coloquium on Global Design and Marketing, BAM - Lincoln, United Kingdom Duration: 08.12.2011 → 09.12.2011

Keywords

512 Business and Management
KOTA2011

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title = "Co-design: using design principles for co-creation in customer relationships",

keywords = "512 Business and Management, KOTA2011",

author = "P Frow and Nenonen, {Suvi Maria} and A Payne and Kaj Storbacka",

note = " Volume: Proceeding volume: ; 1st International Coloquium on Global Design and Marketing, BAM ; Conference date: 08-12-2011 Through 09-12-2011",

year = "2011",

language = "English",

booktitle = "1st International Coloquium on Global Design and Marketing, BAM",

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T2 - 1st International Coloquium on Global Design and Marketing, BAM

AU - Frow, P

AU - Nenonen, Suvi Maria

AU - Payne, A

AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - 1st International Coloquium on Global Design and Marketing, BAM

Y2 - 8 December 2011 through 9 December 2011

ER -