Co-design: using design principles for co-creation in customer relationships

P Frow, Suvi Maria Nenonen, A Payne, Kaj Storbacka

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication1st International Coloquium on Global Design and Marketing, BAM
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event1st International Coloquium on Global Design and Marketing, BAM - Lincoln, United Kingdom
Duration: 08.12.201109.12.2011

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Frow, P., Nenonen, S. M., Payne, A., & Storbacka, K. (2011). Co-design: using design principles for co-creation in customer relationships. In 1st International Coloquium on Global Design and Marketing, BAM