Co-worker oriented alignment with value propositions: The CO-VAL mode

Research output: Book/ReportCommissioned report

Original languageEnglish
PublisherHanken School of Economics
Number of pages55
ISBN (Electronic)978-952-232-514-3
Publication statusPublished - 2023
MoE publication typeD4 Published development or research report or study

Publication series

NameMeddelanden - Working papers
ISSN (Print)2242-7082
ISSN (Electronic)0357-4598


  • 512 Business and Management
  • alignment
  • promises
  • contextualization
  • value proposition
  • Co-worker orientation

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