Cocreating value propositions: introducing the value proposing platform

Christian Kowalkowski, Oscar Persson Ridell, Jimmie Röndell, David Sörhammar

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association ServSIG International Research Conference 2012
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

Cite this

Kowalkowski, C., Persson Ridell, O., Röndell, J., & Sörhammar, D. (2012). Cocreating value propositions: introducing the value proposing platform. In American Marketing Association ServSIG International Research Conference 2012