Cocreating value propositions: introducing the value proposing platform

Christian Kowalkowski; Oscar Persson Ridell; Jimmie  Röndell; David Sörhammar

Cocreating value propositions: introducing the value proposing platform

Christian Kowalkowski, Oscar Persson Ridell, Jimmie Röndell, David Sörhammar

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association ServSIG International Research Conference 2012
Publication date	2012
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7

Keywords

512 Business and Management

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@inproceedings{283fb5a8c2a74c3593275b300305b67c,

title = "Cocreating value propositions: introducing the value proposing platform",

keywords = "512 Business and Management",

author = "Christian Kowalkowski and {Persson Ridell}, Oscar and Jimmie R{\"o}ndell and David S{\"o}rhammar",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

booktitle = "American Marketing Association ServSIG International Research Conference 2012",

}

TY - GEN

T1 - Cocreating value propositions: introducing the value proposing platform

AU - Kowalkowski, Christian

AU - Persson Ridell, Oscar

AU - Röndell, Jimmie

AU - Sörhammar, David

N1 - Conference code: 7

PY - 2012

Y1 - 2012

KW - 512 Business and Management

M3 - Conference contribution

BT - American Marketing Association ServSIG International Research Conference 2012

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -