Coherence or diversity in corporate identity? Varying perceptions of the company as sources for corporate branding

Research output: ThesisDoctoral ThesisCollection of Articles

Original languageEnglish
QualificationDoctor of Philosophy
Supervisors/Advisors
  • Rindell, Anne-Maj, Thesis supervisor
Award date18.03.2022
Place of PublicationHelsinki
Publisher
Print ISBNs978-952-232-455-9
Electronic ISBNs978-952-232-461-0
Publication statusPublished - 2022
MoE publication typeG5 Doctoral dissertation (article)

Keywords

  • 512 Business and Management

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