Coherence or diversity in corporate identity?: Varying perceptions of the company as sources for corporate branding

Coherence or diversity in corporate identity? Varying perceptions of the company as sources for corporate branding

Research output: Thesis › Doctoral Thesis › Collection of Articles

Original language	English
Qualification	Doctor of Philosophy
Supervisors/Advisors	Rindell, Anne-Maj, Thesis supervisor
Award date	18.03.2022
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Print ISBNs	978-952-232-455-9
Electronic ISBNs	978-952-232-461-0
Publication status	Published - 2022
MoE publication type	G5 Doctoral dissertation (article)

@phdthesis{127b1b4da64f48aaa884289910c57632,

title = "Coherence or diversity in corporate identity?: Varying perceptions of the company as sources for corporate branding",

keywords = "512 Business and Management",

author = "Sonja Sarasvuo",

year = "2022",

language = "English",

isbn = "978-952-232-455-9",

series = "Ekonomi och samh{\"a}lle / Economics and Society",

publisher = "Hanken School of Economics",

number = "359",

address = "Finland",

}