Collaborative Destination Marketing - to join resources for improved competitiveness

Peter Björk, Patrick Latvasalo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication28th Nordic Symposium on Tourism and Hospitality. Book of abstracts.
Place of PublicationRoskilde
Publication date2019
Publication statusPublished - 2019
MoE publication typeA4 Article in conference proceedings
EventNordic Symposium on Tourism and Hospitality - Roskilde, Denmark
Duration: 23.10.201925.10.2019
Conference number: 23
https://events.ruc.dk/28thnordic-symposium-on-tourism-and-hospitality/

Keywords

  • 512 Business and Management

Cite this

Björk, P., & Latvasalo, P. (2019). Collaborative Destination Marketing - to join resources for improved competitiveness. In 28th Nordic Symposium on Tourism and Hospitality. Book of abstracts.