Original language | English |
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Title of host publication | Consumer Culture Theory Conference |
Editors | Kent Grayson, Albert M. Muniz, Hope Jensen Schau |
Volume | Kellogg School of Business |
Place of Publication | Evanston, IL |
Publication date | 07.07.2011 |
Publication status | Published - 07.07.2011 |
MoE publication type | D3 Professional conference proceedings |
Event | Consumer Culture Theory Conference - Evanston, IL, United States Duration: 07.07.2011 → 10.07.2011 Conference number: CCT6 |
Keywords
- 512 Business and Management
- crowd sourcing
- collaborative value co-creation
- tribal marketing
- KOTA2011