Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions

Carol Kelleher, Andrey Whalley, Anu Helkkula

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationConsumer Culture Theory Conference
EditorsKent Grayson, Albert M. Muniz, Hope Jensen Schau
VolumeKellogg School of Business
Place of PublicationEvanston, IL
Publication date07.07.2011
Publication statusPublished - 07.07.2011
MoE publication typeD3 Professional conference proceedings
EventConsumer Culture Theory Conference - Evanston, IL, United States
Duration: 07.07.201110.07.2011
Conference number: CCT6

Keywords

  • 512 Business and Management
  • crowd sourcing
  • collaborative value co-creation
  • tribal marketing
  • KOTA2011

Cite this

Kelleher, C., Whalley, A., & Helkkula, A. (2011). Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions. In K. Grayson, A. M. Muniz, & H. J. Schau (Eds.), Consumer Culture Theory Conference (Vol. Kellogg School of Business).