Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions

Carol Kelleher; Andrey  Whalley; Anu Helkkula

Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions

Carol Kelleher, Andrey Whalley, Anu Helkkula

CERS - Centre for Relationship Marketing and Service Management, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Consumer Culture Theory Conference
Editors	Kent Grayson, Albert M. Muniz, Hope Jensen Schau
Volume	Kellogg School of Business
Place of Publication	Evanston, IL
Publication date	07.07.2011
Publication status	Published - 07.07.2011
MoE publication type	D3 Professional conference proceedings
Event	Consumer Culture Theory Conference - Evanston, IL, United States Duration: 07.07.2011 → 10.07.2011 Conference number: CCT6

Keywords

512 Business and Management
crowd sourcing
collaborative value co-creation
tribal marketing
KOTA2011

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Cite this

@inproceedings{8d5035d4e4ad4b94bfcddd4c981f8f41,

title = "Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions",

keywords = "512 Business and Management, crowd sourcing, collaborative value co-creation, tribal marketing, KOTA2011",

author = "Carol Kelleher and Andrey Whalley and Anu Helkkula",

note = " Volume: Proceeding volume: Kellogg School of Business; Consumer Culture Theory Conference ; Conference date: 07-07-2011 Through 10-07-2011",

year = "2011",

month = jul,

day = "7",

language = "English",

volume = "Kellogg School of Business",

editor = "Kent Grayson and Muniz, {Albert M.} and Schau, {Hope Jensen}",

booktitle = "Consumer Culture Theory Conference",

}

Kelleher, C, Whalley, A & Helkkula, A 2011, Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions. in K Grayson, AM Muniz & HJ Schau (eds), Consumer Culture Theory Conference. vol. Kellogg School of Business, Evanston, IL, Consumer Culture Theory Conference, Evanston, IL, United States, 07.07.2011.

Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions. / Kelleher, Carol; Whalley, Andrey ; Helkkula, Anu.
Consumer Culture Theory Conference. ed. / Kent Grayson; Albert M. Muniz; Hope Jensen Schau. Vol. Kellogg School of Business Evanston, IL, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

TY - GEN

T1 - Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions

AU - Kelleher, Carol

AU - Whalley, Andrey

AU - Helkkula, Anu

N1 - Conference code: CCT6

PY - 2011/7/7

Y1 - 2011/7/7

KW - 512 Business and Management

KW - crowd sourcing

KW - collaborative value co-creation

KW - tribal marketing

KW - KOTA2011

M3 - Conference contribution

VL - Kellogg School of Business

BT - Consumer Culture Theory Conference

A2 - Grayson, Kent

A2 - Muniz, Albert M.

A2 - Schau, Hope Jensen

CY - Evanston, IL

T2 - Consumer Culture Theory Conference

Y2 - 7 July 2011 through 10 July 2011

ER -