Collective Consumer Value Creation in Consumer Communities

C. Kelleher, Anu Helkkula

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication19th Annual Frontiers in Service Conference, Karlstad, Sweden, June 10-13, 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Sweden
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Kelleher, C., & Helkkula, A. (2010). Collective Consumer Value Creation in Consumer Communities. In 19th Annual Frontiers in Service Conference, Karlstad, Sweden, June 10-13, 2010