Commercialization of solutions: the process and needed capabilities

Kaj Storbacka

Commercialization of solutions: the process and needed capabilities

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	IMP 2011
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Industrial marketing and purchasing group (IMP) Conference: The impact of organizations on networks and relationship dynamics - Glasgow, UK, Glasgow, Använd inte denna Duration: 31.08.2011 → 03.09.2011 Conference number: 27

Keywords

512 Business and Management
KOTA2011

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http://www.imp2011.org/add_articles/Commercialization%20of%20solutions%20-%20the%20process%20and%20needed%20capabilities.pdf

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Cite this

@inproceedings{bba7023371f9416db61008a5d8d9d062,

title = "Commercialization of solutions: the process and needed capabilities",

keywords = "512 Business and Management, KOTA2011",

author = "Kaj Storbacka",

note = " Volume: Proceeding volume: ; 2011 Industrial marketing and purchasing group (IMP) Conference : The impact of organizations on networks and relationship dynamics ; Conference date: 31-08-2011 Through 03-09-2011",

year = "2011",

language = "English",

booktitle = "IMP 2011",

}