Communication as an element of service value

Research output: Contribution to journalArticleScientificpeer-review

29 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational journal of service industry management
Volume16
Issue number2
Pages (from-to)186-198
Number of pages13
DOIs
Publication statusPublished - 2005
MoE publication typeA1 Journal article - refereed

Keywords

  • service quality assurance
  • customer service management
  • marketing communications
  • ADVERTISING VALUE
  • IRRITATION

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