Communication as an element of service value

K  Heinonen; T  Strandvik

doi:10.1108/09564230510592306

Communication as an element of service value

K Heinonen, T Strandvik

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

31 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International journal of service industry management
Volume	16
Issue number	2
Pages (from-to)	186-198
Number of pages	13
DOIs	https://doi.org/10.1108/09564230510592306
Publication status	Published - 2005
MoE publication type	A1 Journal article - refereed

Keywords

service quality assurance
customer service management
marketing communications
ADVERTISING VALUE
IRRITATION

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10.1108/09564230510592306

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Cite this

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title = "Communication as an element of service value",

keywords = "service quality assurance, customer service management, marketing communications, ADVERTISING VALUE, IRRITATION",

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