Communication in Service Contexts: Native language use in services in four cultures

Jonas Holmqvist

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationCultural Perspectives in a Global Marketplace, 2010 AMS Cultural Perspectives in Marketing Conference IESEG, Lille (France), July 21-24, 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeB3 Article in conference proceedings
EventUnknown host publication - , Nigeria
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

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