Competitive arena mapping: Market Innovation Using Morphological Analysis in Business Markets

Kaj Storbacka, Suvi Maria Nenonen

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business-to-Business Marketing
Volume19
Issue number3
Pages (from-to)183-215
Number of pages33
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012

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