Conceptualising communications strategy from a relational perspective

Christian Grönroos, Kirsti Helena Lindberg-Repo

Research output: Contribution to journalArticleScientificpeer-review

36 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume33
Issue number3
Pages (from-to)229-239
Number of pages11
Publication statusPublished - 2004
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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