Conceptualising communications strategy from a relational perspective

Christian Grönroos, Kirsti Helena Lindberg-Repo

Research output: Contribution to journal › Article › Scientific › peer-review

40 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Industrial Marketing Management
Volume	33
Issue number	3
Pages (from-to)	229-239
Number of pages	11
Publication status	Published - 2004
MoE publication type	A1 Journal article - refereed

Keywords

@article{7b0730e6700540428a4f815fa0478bef,

title = "Conceptualising communications strategy from a relational perspective",

keywords = "512 Business and Management",

author = "Christian Gr{\"o}nroos and Lindberg-Repo, {Kirsti Helena}",

year = "2004",

language = "English",

volume = "33",

pages = "229--239",

journal = "Industrial Marketing Management",

issn = "1873-2062",

publisher = "Elsevier",

number = "3",

}