Conceptualising consumers' dynamic relationship engagement: the development of online community relationships

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Journal of Customer Behavior
Volume	10
Issue number	1
Pages (from-to)	49-72
Number of pages	24
ISSN	1475-3928
DOIs	https://doi.org/10.1362/147539211X570519
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

@article{22af2dbae0914675a72dc4d6108ed107,

title = "Conceptualising consumers' dynamic relationship engagement: the development of online community relationships",

keywords = "512 Business and Management, 518 Media and communications, KOTA2011",

author = "Kristina Heinonen",

year = "2011",

doi = "10.1362/147539211X570519",

language = "English",

volume = "10",

pages = "49--72",

journal = "Journal of Customer Behavior",

issn = "1475-3928",

publisher = "Westburn Publishers",

number = "1",

}

TY - JOUR

T1 - Conceptualising consumers' dynamic relationship engagement

T2 - the development of online community relationships

AU - Heinonen, Kristina

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - 518 Media and communications

KW - KOTA2011

U2 - 10.1362/147539211X570519

DO - 10.1362/147539211X570519

M3 - Article

SN - 1475-3928

VL - 10

SP - 49

EP - 72

JO - Journal of Customer Behavior

JF - Journal of Customer Behavior

IS - 1

ER -