Conceptualising Customer Value Formation – A Customer-Dominant Logic Perspective

Kristina Heinonen

Conceptualising Customer Value Formation – A Customer-Dominant Logic Perspective

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Marketing in a Post-Disciplinary Era : ANZMAC 2016
Number of pages	1
Publisher	University of Canterbury
Publication date	2016
Pages	785
ISBN (Print)	978-0-473-37660-4
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings
Event	2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Christchurch, New Zealand Duration: 05.12.2016 → 07.12.2016

Keywords

512 Business and Management

Access to Document

http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf

OpenUrl availability

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Cite this

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title = "Conceptualising Customer Value Formation – A Customer-Dominant Logic Perspective",

keywords = "512 Business and Management",

author = "Kristina Heinonen",

note = " Volume: Proceeding volume: ; 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 05-12-2016 Through 07-12-2016",

year = "2016",

language = "English",

isbn = "978-0-473-37660-4 ",

pages = "785",

booktitle = "Marketing in a Post-Disciplinary Era",

publisher = "University of Canterbury",

}

Heinonen, K 2016, Conceptualising Customer Value Formation – A Customer-Dominant Logic Perspective. in Marketing in a Post-Disciplinary Era : ANZMAC 2016. University of Canterbury, pp. 785, 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference, Christchurch, New Zealand, 05.12.2016. <http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf>

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KW - 512 Business and Management

M3 - Conference contribution

SN - 978-0-473-37660-4

SP - 785

BT - Marketing in a Post-Disciplinary Era

PB - University of Canterbury

T2 - 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 5 December 2016 through 7 December 2016

ER -