Conceptualising value co-creation: A journey to the 1970s and back to the future

Research output: Contribution to journalArticleScientificpeer-review

181 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Marketing Management
Volume28
Issue number13-14
Pages (from-to)1520-1534
Number of pages15
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012
  • Customers and Relations

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