Original language | English |
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Title of host publication | 2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018 |
Publication date | 2018 |
Publication status | Published - 2018 |
MoE publication type | A4 Article in conference proceedings |
Event | 2018 Academy of Marketing Science Annual Conference - New Orleans, United States Duration: 23.05.2018 → 25.05.2018 |
Keywords
- 512 Business and Management