Connecting creativity and innovation research: Building bridges to cross divides

Creativity and innovation, while closely related, are concepts often studied within separate academic traditions. Creativity, rooted in psychology, focuses on micro-level processes, whereas innovation, grounded in economics, management science, and organization theory emphasizes macro-level dynamics. This separation has resulted in limited cross-disciplinary dialogue and a fragmented understanding of their interdependencies. In this paper, we advocate for building metaphorical bridges between creativity and innovation research to foster a more integrated understanding of the production of “the novel and useful” knowledge in organizations. We begin by providing a historical overview of both fields, highlighting their origins, key insights, and methodological approaches. Using a framework that maps four research domains in a two (creativity-innovation) by two (micro-macro) table, we identify existing connections and propose pathways for a more integrated theoretical perspective. We underscore the importance of sustaining these bridges, arguing that such integration is crucial for the continued evolution of both fields. By promoting the integration of separate research streams, we aim to enhance conceptual clarity and address complex challenges that require a holistic approach. This paper introduces the special issue “Connecting Creativity and Innovation Research”, outlining future research directions and showcasing contributions that exemplify and advance this integrative effort.