Connecting strategy with functional practice in the automobile industry

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing Management in Geographically Remote Industrial Clusters : Implications for Business-to-Consumer Marketing
EditorsGeorge Tesar, Jan Bodin
Number of pages15
Place of PublicationSingapore
PublisherWorld Scientific
Publication date30.06.2012
ISBN (Print)9814383058
ISBN (Electronic)9789814383059
Publication statusPublished - 30.06.2012
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Burström, T. (2012). Connecting strategy with functional practice in the automobile industry. In G. Tesar, & J. Bodin (Eds.), Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-Consumer Marketing Singapore: World Scientific.