Connecting strategy with functional practice in the automobile industry

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing Management in Geographically Remote Industrial Clusters : Implications for Business-to-Consumer Marketing
EditorsGeorge Tesar, Jan Bodin
Number of pages15
Place of PublicationSingapore
PublisherWorld Scientific
Publication date30.06.2012
ISBN (Print)9814383058
ISBN (Electronic)9789814383059
Publication statusPublished - 30.06.2012
MoE publication typeA3 Book chapter


  • 512 Business and Management

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