Connecting strategy with functional practice in the automobile industry

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing Management in Geographically Remote Industrial Clusters : Implications for Business-to-Consumer Marketing
Editors	George Tesar, Jan Bodin
Number of pages	15
Place of Publication	Singapore
Publisher	World Scientific
Publication date	30.06.2012
ISBN (Print)	9814383058
ISBN (Electronic)	9789814383059
Publication status	Published - 30.06.2012
MoE publication type	A3 Book chapter

Keywords

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title = "Connecting strategy with functional practice in the automobile industry",

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author = "Thommie Burstr{\"o}m",

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Connecting strategy with functional practice in the automobile industry. / Burström, Thommie.
Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-Consumer Marketing. ed. / George Tesar; Jan Bodin. Singapore: World Scientific, 2012.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

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PY - 2012/6/30

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KW - MANAGEMENT

KW - Entreprenörskap

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BT - Marketing Management in Geographically Remote Industrial Clusters

A2 - Tesar, George

A2 - Bodin, Jan

PB - World Scientific

CY - Singapore

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