TY - JOUR
T1 - Connection successfully established
T2 - How complementors use connectivity technologies to join existing ecosystems – Four archetype strategies from the mobility sector
AU - Miehé, Lucas
AU - Palmié, Maximilian
AU - Oghazi, Pejvak
N1 - Funding Information:
Lucas Miehé acknowledges the scholarship provided by the Swiss National Science Foundation (Project Nr. 200151).
Publisher Copyright:
© 2022 The Authors
PY - 2023/4
Y1 - 2023/4
N2 - Supporting fast and extensive data transfer, connectivity technologies entail opportunities for stronger inter-firm collaboration and new value propositions, resulting in business model innovation. Whereas prior research has mainly focused on connectivity-induced changes in the business models of ecosystem orchestrators, we turn our attention to (prospective) ecosystem complementors. We examine how digital service providers can configure business model mechanisms to enter an ecosystem and connect themselves to its value proposition. Based on an explorative qualitative study of four cases in mobility, we develop four archetypical connection strategies for complementors. We observe that the four archetypes differ in their implications for the ecosystem value proposition, for the role of other actors in the ecosystem, and the triple-bottom-line performance of the ecosystem. Connectivity technologies can combine economic, environmental, and social benefits.
AB - Supporting fast and extensive data transfer, connectivity technologies entail opportunities for stronger inter-firm collaboration and new value propositions, resulting in business model innovation. Whereas prior research has mainly focused on connectivity-induced changes in the business models of ecosystem orchestrators, we turn our attention to (prospective) ecosystem complementors. We examine how digital service providers can configure business model mechanisms to enter an ecosystem and connect themselves to its value proposition. Based on an explorative qualitative study of four cases in mobility, we develop four archetypical connection strategies for complementors. We observe that the four archetypes differ in their implications for the ecosystem value proposition, for the role of other actors in the ecosystem, and the triple-bottom-line performance of the ecosystem. Connectivity technologies can combine economic, environmental, and social benefits.
KW - 512 Business and Management
KW - Business Model Innovation
KW - Complementor Strategy
KW - Connectivity
KW - Digitalization
KW - Innovation Ecosystem
KW - Mobility
KW - Triple-Bottom-Line Performance
UR - http://www.scopus.com/inward/record.url?scp=85142365669&partnerID=8YFLogxK
U2 - 10.1016/j.technovation.2022.102660
DO - 10.1016/j.technovation.2022.102660
M3 - Article
AN - SCOPUS:85142365669
SN - 0166-4972
VL - 122
JO - Technovation
JF - Technovation
M1 - 102660
ER -