Consumer Activity in Social Media: Managerial Approaches To Consumers’ Social Media Behavior

Research output: Contribution to journalArticleScientificpeer-review

243 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Consumer Behaviour
Volume10
Issue number6
Pages (from-to)356-364
Number of pages10
ISSN1472-0817
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • 518 Media and communications
  • KOTA2011

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