Consumer Activity in Social Media: Managerial Approaches To Consumers’ Social Media Behavior

Research output: Contribution to journal › Article › Scientific › peer-review

434 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Consumer Behaviour
Volume	10
Issue number	6
Pages (from-to)	356-364
Number of pages	10
ISSN	1472-0817
DOIs	https://doi.org/10.1002/cb.376
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

@article{27dd81cdb8a04619bdd946e75661d38e,

title = "Consumer Activity in Social Media: Managerial Approaches To Consumers{\textquoteright} Social Media Behavior",

keywords = "512 Business and Management, 518 Media and communications, KOTA2011",

author = "Kristina Heinonen",

year = "2011",

doi = "10.1002/cb.376",

language = "English",

volume = "10",

pages = "356--364",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "John Wiley & Sons",

number = "6",

}

TY - JOUR

T1 - Consumer Activity in Social Media: Managerial Approaches To Consumers’ Social Media Behavior

AU - Heinonen, Kristina

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - 518 Media and communications

KW - KOTA2011

U2 - 10.1002/cb.376

DO - 10.1002/cb.376

M3 - Article

SN - 1472-0817

VL - 10

SP - 356

EP - 364

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

IS - 6

ER -