Consumer-brand relationships in step-down line extensions of luxury and designer brands

Kamilla Hanslin, Anne Rindell

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Fashion Marketing and Management
Volume18
Issue number2
Pages (from-to)145-168
Number of pages24
ISSN1361-2026
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014

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