Consumer Choice and Sustainable Development of Supply Chains

Zlatan Mujkić*, Ardian Qorri, Andrzej Kraslawski

*Corresponding author for this work

Research output: Contribution to journalConference articleScientificpeer-review

1 Citation (Scopus)


Globalization and ever-growing population in the World, inevitably leads to higher demand for products and services. To meet the growing demand, companies are expanding their operation, and as consequence there is increased negative environmental impact along the supply chain (SC). Thus, raising consumer awareness can reduced environmental impact on the environment, which leads to more sustainable SCs. The aim of this paper is to show how the consumer impact on SCs and to what extent can the environmental impact be reduced. The methodology used in this work is mathematical modelling (optimization), and environmental impacts are set as objective functions. The model was tested on a IT SCs and the result shows that the environmental impact can be significantly reduced by raising consumer awareness and switching to more sustainable products.

Original languageEnglish
Peer-reviewed scientific journalProcedia Manufacturing
Pages (from-to)1097-1103
Number of pages7
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event28th International Conference on Flexible Automation and Intelligent Manufacturing, FAIM 2018 - Columbus, United States
Duration: 11.06.201814.06.2018


  • 512 Business and Management
  • Consumer
  • environmental impacts
  • Optimization
  • Supply chain


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