Consumer collectives in the circular economy: A systematic review and research agenda

Roosa Luukkonen*, Elina Närvänen, Larissa Becker

*Corresponding author for this work

Research output: Contribution to journalReview Articlepeer-review

1 Citation (Scopus)

Abstract

Despite the importance of social connections and communities in creating, maintaining and advocating circular consumption patterns, the role of consumer collectives has not been adequately defined in the circular economy literature. Through a systematic review of 145 articles from the sustainability literature, a novel conceptual framework was created to address this gap. The current study reveals that the role of consumer collectives in the circular economy is multi-levelled and recursive. First, the framework presents how members of the consumer collective shape the group's characteristics and share their capabilities for circular consumption. In turn, consumer collectives satisfy their members' social needs and enable behavioural changes towards circularity. Second, consumer collectives influence other actors in society by creating institutional plurality and diffusing circular initiatives. Societal structures do not merely shape collectives' courses of action but also enable the actions themselves. The present study contributes to the emerging field of circular consumption by introducing a multi-level, collective perspective on consumers' role in the circular economy. It also offers a research agenda to inspire further theoretical exploration of this topic. Furthermore, the framework provides implications for individual consumers, consumer collectives and policy makers on utilising the identified mechanisms of influence to increase circular consumption.
Original languageEnglish
Peer-reviewed scientific journalSustainable Production and Consumption
Volume45
Pages (from-to)281-293
Number of pages13
ISSN2352-5509
DOIs
Publication statusPublished - 19.01.2024
MoE publication typeA2 Review article in a scientific journal

Keywords

  • 512 Business and Management
  • Circular consumption
  • Circular economy
  • Collective consumption
  • Consumer collectives
  • Sustainable consumption
  • Systematic literature review

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