Consumer construal of value propositions

Christian Grönroos, Jonas Holmqvist, Duncan Guest

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of Naples Forum on Service 2015
Publication date	11.05.2015
Publication status	Published - 11.05.2015
MoE publication type	A4 Article in conference proceedings
Event	2015 Naples Forum on Service - Centro Congressi Federico II, Naples, Italy Duration: 09.06.2015 → 12.06.2015 Conference number: 4

Keywords

@inproceedings{81012f83a22243aca8bf85821b0fcfa2,

title = "Consumer construal of value propositions",

keywords = "512 Business and Management",

author = "Christian Gr{\"o}nroos and Jonas Holmqvist and Duncan Guest",

note = "Abstract only Volume: Proceeding volume: ; 2015 Naples Forum on Service ; Conference date: 09-06-2015 Through 12-06-2015",

year = "2015",

month = may,

day = "11",

language = "English",

booktitle = "Proceedings of Naples Forum on Service 2015",

}