Consumer construal of value propositions

Christian Grönroos, Jonas Holmqvist, Duncan Guest

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of Naples Forum on Service 2015
Publication date11.05.2015
Publication statusPublished - 11.05.2015
MoE publication typeA4 Article in conference proceedings
Event2015 Naples Forum on Service - Centro Congressi Federico II, Naples, Italy
Duration: 09.06.201512.06.2015
Conference number: 4


  • 512 Business and Management

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