Consumer construal of value propositions

Christian Grönroos, Jonas Holmqvist, Duncan Guest

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of Naples Forum on Service 2015
Publication date11.05.2015
Publication statusPublished - 11.05.2015
MoE publication typeA4 Article in conference proceedings
Event2015 Naples Forum on Service - Centro Congressi Federico II, Naples, Italy
Duration: 09.06.201512.06.2015
Conference number: 4

Keywords

  • 512 Business and Management

Cite this

Grönroos, C., Holmqvist, J., & Guest, D. (2015). Consumer construal of value propositions. In Proceedings of Naples Forum on Service 2015