Consumer Involvement in Supply Networks: A Cubic Typology of C2B2C and C2B2B Business Models

Jaakko Aspara*, David B. Grant, Maria Holmlund

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Publication statusAccepted/In press - 2020
MoE publication typeA1 Journal article - refereed

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Quantitative consumer behaviour and competition economics
  • AoHP: Humanitarian and societal logistics
  • AoS: Competition economics and service strategy - Service and customer-oriented management

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