Consumer language preferences in service encounters: a cross-cultural perspective

Jonas Holmqvist

Research output: Contribution to journalArticleScientificpeer-review

41 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalManaging Service Quality
Volume21
Issue number2
Pages (from-to)178-191
Number of pages14
ISSN0960-4529
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • 612,1 Languages
  • KOTA2011

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