Consumer mind-sets and attitudes towards online marketing messages

Maria Caroliina Sääksjärvi, Gratiana Pol

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Internet Marketing and Advertising
Issue number1
Pages (from-to)26-36
Number of pages11
Publication statusPublished - 2007
MoE publication typeA1 Journal article - refereed

Cite this