Consumer mind-sets and attitudes towards online marketing messages

Maria Caroliina Sääksjärvi, Gratiana Pol

Research output: Contribution to journalArticle

3 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Internet Marketing and Advertising
Volume4
Issue number1
Pages (from-to)26-36
Number of pages11
ISSN1477-5212
Publication statusPublished - 2007
MoE publication typeA1 Journal article - refereed

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