Consumer mind-sets and attitudes towards personalized and non-personalized promotional messages

Maria Caroliina Sääksjärvi, Gratiana Pol

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC Conference
EditorsAvlonitis, Papavassiliou, Papastathopoulou
Place of PublicationAthens
Publication date2006
ISBN (Print)960-89199-0-8
Publication statusPublished - 2006
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - Athens, Greece
Duration: 01.01.1800 → …

Cite this

Sääksjärvi, M. C., & Pol, G. (2006). Consumer mind-sets and attitudes towards personalized and non-personalized promotional messages. In Avlonitis, Papavassiliou, & Papastathopoulou (Eds.), EMAC Conference Athens.