Consumer mind-sets and attitudes towards personalized and non-personalized promotional messages

Maria Caroliina Sääksjärvi, Gratiana Pol

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EMAC Conference
Editors	Avlonitis, Papavassiliou, Papastathopoulou
Place of Publication	Athens
Publication date	2006
ISBN (Print)	960-89199-0-8
Publication status	Published - 2006
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - Athens, Greece Duration: 01.01.1800 → …

OpenUrl availability

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title = "Consumer mind-sets and attitudes towards personalized and non-personalized promotional messages",

author = "S{\"a}{\"a}ksj{\"a}rvi, {Maria Caroliina} and Gratiana Pol",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2006",

language = "English",

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editor = "Avlonitis and Papavassiliou and Papastathopoulou",

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CY - Athens

T2 - Unknown host publication

Y2 - 1 January 1800

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