Consumer Motivations to Join a Facebook Brand Community

Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Hannele Pihlström

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2011 : Marketing Fields Forever
EditorsA. Patterson, S. Oakes
Place of PublicationLiverpool
PublisherAM - Academy of Marketing
Publication date2011
ISBN (Electronic)978-0-9561122-34
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2011 Academy of Marketing Conference - Liverpool, United Kingdom
Duration: 05.07.201107.07.2011

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Gummerus, J., Liljander, V., Weman, E., & Pihlström, M. H. (2011). Consumer Motivations to Join a Facebook Brand Community. In A. Patterson, & S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever AM - Academy of Marketing.