Consumer Motivations to Join a Facebook Brand Community

Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Hannele Pihlström

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2011 : Marketing Fields Forever
Editors	A. Patterson, S. Oakes
Place of Publication	Liverpool
Publisher	AM - Academy of Marketing
Publication date	2011
ISBN (Electronic)	978-0-9561122-34
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Academy of Marketing Conference - Liverpool, United Kingdom Duration: 05.07.2011 → 07.07.2011

Keywords

@inproceedings{2cdc67690a4249dba36d70a96376c403,

title = "Consumer Motivations to Join a Facebook Brand Community",

keywords = "512 Business and Management, KOTA2011",

author = "Johanna Gummerus and Veronica Liljander and Emil Weman and Pihlstr{\"o}m, {Minna Hannele}",

note = " Volume: Proceeding volume: ; 2011 Academy of Marketing Conference ; Conference date: 05-07-2011 Through 07-07-2011",

year = "2011",

language = "English",

editor = "A. Patterson and S. Oakes",

booktitle = "Proceedings of the Academy of Marketing Conference 2011",

publisher = "AM - Academy of Marketing",

address = "United Kingdom",

}

Consumer Motivations to Join a Facebook Brand Community. / Gummerus, Johanna; Liljander, Veronica; Weman, Emil et al.
Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. ed. / A. Patterson; S. Oakes. Liverpool: AM - Academy of Marketing, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Consumer Motivations to Join a Facebook Brand Community

AU - Gummerus, Johanna

AU - Liljander, Veronica

AU - Weman, Emil

AU - Pihlström, Minna Hannele

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - Proceedings of the Academy of Marketing Conference 2011

A2 - Patterson, A.

A2 - Oakes, S.

PB - AM - Academy of Marketing

CY - Liverpool

T2 - 2011 Academy of Marketing Conference

Y2 - 5 July 2011 through 7 July 2011

ER -