Consumer Preference for Cyber and Extension Brands: A Two-Step Model

Maria Caroliina Sääksjärvi, Saeed Samiee

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA Winter Educators’ Conference: Marketing Theory and Applications
EditorsJean L. Johnson, John Hulland
Place of PublicationChicago
Publication date2006
ISBN (Print)0-87757-319-0
Publication statusPublished - 2006
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United States
Duration: 01.01.1800 → …

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