Original language | English |
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Title of host publication | AMA Winter Educators’ Conference: Marketing Theory and Applications |
Editors | Jean L. Johnson, John Hulland |
Place of Publication | Chicago |
Publication date | 2006 |
ISBN (Print) | 0-87757-319-0 |
Publication status | Published - 2006 |
MoE publication type | A4 Article in conference proceedings |
Event | Unknown host publication - , United States Duration: 01.01.1800 → … |
Consumer Preference for Cyber and Extension Brands: A Two-Step Model
Maria Caroliina Sääksjärvi, Saeed Samiee
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review