Consumer Preference for Cyber and Extension Brands: A Two-Step Model

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA Winter Educators’ Conference: Marketing Theory and Applications
Editors	Jean L. Johnson, John Hulland
Place of Publication	Chicago
Publication date	2006
ISBN (Print)	0-87757-319-0
Publication status	Published - 2006
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , United States Duration: 01.01.1800 → …

OpenUrl availability

@inproceedings{436893ed3d404aa3aa039d3ab52633f2,

title = "Consumer Preference for Cyber and Extension Brands: A Two-Step Model",

author = "S{\"a}{\"a}ksj{\"a}rvi, \{Maria Caroliina\} and Saeed Samiee",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2006",

language = "English",

isbn = "0-87757-319-0",

editor = "Johnson, \{Jean L.\} and John Hulland",

booktitle = "AMA Winter Educators{\textquoteright} Conference: Marketing Theory and Applications",

}

TY - GEN

T1 - Consumer Preference for Cyber and Extension Brands

T2 - Unknown host publication

AU - Sääksjärvi, Maria Caroliina

AU - Samiee, Saeed

N1 - Volume: Proceeding volume:

PY - 2006

Y1 - 2006

M3 - Conference contribution

SN - 0-87757-319-0

BT - AMA Winter Educators’ Conference: Marketing Theory and Applications

A2 - Johnson, Jean L.

A2 - Hulland, John

CY - Chicago

Y2 - 1 January 1800

ER -