Consumer responsiveness to mobile marketing

Research output: Book/Report › Commissioned report

Original language	English

Place of Publication	Helsinki
Publisher	Swedish School of Economics and Business Administration
Number of pages	21
ISBN (Print)	951-555-924-3
Publication status	Published - 2006
MoE publication type	D4 Published development or research report or study

Name	Swedish School of Economics and Business Administration. Working Papers
Publisher	Swedish School of Economics and Business Administration
No.	518
ISSN (Print)	0357-4598

OpenUrl availability

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title = "Consumer responsiveness to mobile marketing",

author = "Kristina Heinonen and Tore Strandvik",

year = "2006",

language = "English",

isbn = "951-555-924-3",

series = "Swedish School of Economics and Business Administration. Working Papers",

publisher = "Swedish School of Economics and Business Administration",

number = "518",

address = "Finland",

}

TY - BOOK

T1 - Consumer responsiveness to mobile marketing

AU - Heinonen, Kristina

AU - Strandvik, Tore

PY - 2006

Y1 - 2006

M3 - Commissioned report

SN - 951-555-924-3

T3 - Swedish School of Economics and Business Administration. Working Papers

BT - Consumer responsiveness to mobile marketing

PB - Swedish School of Economics and Business Administration

CY - Helsinki

ER -