Consumer responsiveness to mobile marketing

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherSwedish School of Economics and Business Administration
Number of pages21
ISBN (Print)951-555-924-3
Publication statusPublished - 2006
MoE publication typeD4 Published development or research report or study

Publication series

NameSwedish School of Economics and Business Administration. Working Papers
PublisherSwedish School of Economics and Business Administration
No.518
ISSN (Print)0357-4598

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