Consumer responsiveness to mobile marketing

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationICMB M-business 2006
Place of PublicationCopenhagen
Publication date2006
ISBN (Print)0-7695-2595-4
Publication statusPublished - 2006
MoE publication typeB3 Article in conference proceedings

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