Original language | English |
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Title of host publication | ICMB M-business 2006 |
Place of Publication | Copenhagen |
Publication date | 2006 |
ISBN (Print) | 0-7695-2595-4 |
Publication status | Published - 2006 |
MoE publication type | B3 Article in conference proceedings |
Consumer responsiveness to mobile marketing
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific