| Original language | English |
|---|---|
| Title of host publication | ICMB M-business 2006 |
| Place of Publication | Copenhagen |
| Publication date | 2006 |
| ISBN (Print) | 0-7695-2595-4 |
| Publication status | Published - 2006 |
| MoE publication type | B3 Article in conference proceedings |
Consumer responsiveness to mobile marketing
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific