Consumer responsiveness to mobile marketing

Research output: Contribution to journalArticleScientificpeer-review

31 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Mobile Communications
Volume6
Issue number5
Pages (from-to)603-617
Number of pages14
ISSN1470-949X
Publication statusPublished - 2007
MoE publication typeA1 Journal article - refereed

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