| Original language | English |
|---|---|
| Peer-reviewed scientific journal | International Journal of Mobile Communications |
| Volume | 6 |
| Issue number | 5 |
| Pages (from-to) | 603-617 |
| Number of pages | 14 |
| ISSN | 1470-949X |
| Publication status | Published - 2007 |
| MoE publication type | A1 Journal article - refereed |
Consumer responsiveness to mobile marketing
Research output: Contribution to journal › Article › Scientific › peer-review
41
Citations
(Scopus)