Consumer Trends - How does Finland differ from other Nordic countries based on MOSAIC-data?

Minna Pura, Emelie Löhtner

Research output: Contribution to journalArticleProfessional

Translated title of the contributionConsumer Trends - How does Finland differ from other Nordic countries based on MOSAIC-data?
Original languageFinnish
Trade journalAsiakkuusmarkkinoinnin vuosikirja
Volume2016
Pages (from-to)36-38
Number of pages3
ISSN1798-6524
Publication statusPublished - 18.11.2016
MoE publication typeD1 Article in a trade journal

Keywords

  • 512 Business and Management
  • segmentation
  • prediction
  • STRATEGY
  • 518 Media and communications
  • MOSAIC
  • sociodemographics
  • online
  • classification
  • Customers and Relations
  • SELF-SERVICE
  • segmentation

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