Consumer Tribes

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationElgar Encyclopedia of Consumer Behavior
EditorsJohanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
PublisherEdward Elgar Publishing
Publication date13.06.2024
Pages113-115
ISBN (Print)9781803926261
ISBN (Electronic)9781803926278
DOIs
Publication statusPublished - 13.06.2024
MoE publication typeA3 Book chapter

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