Consumer Tribes

Carlos Diaz Ruiz

doi:10.4337/9781803926278.ch36

Consumer Tribes

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Scientific › peer-review

Abstract

This is the definition of ‘Consumer Tribes’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Original language	English
Title of host publication	Elgar Encyclopedia of Consumer Behavior
Editors	Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Number of pages	3
Place of Publication	Cheltenham
Publisher	Edward Elgar
Publication date	2024
Pages	113-115
ISBN (Print)	978-1-80392-626-1
ISBN (Electronic)	978-1-80392-627-8
DOIs	https://doi.org/10.4337/9781803926278.ch36
Publication status	Published - 2024
MoE publication type	A3 Book chapter

Publication series

Name	Elgar Encyclopedias in Business and Management

Keywords

512 Business and Management
brand communities
consumer tribes
neotribalism
sense of community
social media

Access to Document

10.4337/9781803926278.ch36

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Consumer Tribes

Abstract

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Keywords

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