Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe Roots and Fruits of the Nordic Consumer Research
EditorsP. Laaksonen, H. Jyrinki
Place of PublicationVaasa
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings

Publication series

NameProceedings of the University of Vaasa
Number163

Keywords

  • 512 Business and Management

Cite this

Rindell, A., & Mickelsson, K-J. (2010). Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use. In P. Laaksonen, & H. Jyrinki (Eds.), The Roots and Fruits of the Nordic Consumer Research (Proceedings of the University of Vaasa; No. 163). Vaasa.