Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe Roots and Fruits of the Nordic Consumer Research
EditorsP. Laaksonen, H. Jyrinki
Place of PublicationVaasa
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings

Publication series

NameProceedings of the University of Vaasa
Number163

Keywords

  • 512 Business and Management

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