Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use

Anne Rindell, Karl-Jacob Mickelsson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The Roots and Fruits of the Nordic Consumer Research
Editors	P. Laaksonen, H. Jyrinki
Place of Publication	Vaasa
Publication date	2010
Publication status	Published - 2010
MoE publication type	A4 Article in conference proceedings

Name	Proceedings of the University of Vaasa
Number	163

Keywords

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title = "Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use",

keywords = "512 Business and Management",

author = "Anne Rindell and Karl-Jacob Mickelsson",

note = " Volume: Proceeding volume: ",

year = "2010",

language = "English",

series = "Proceedings of the University of Vaasa",

number = "163",

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booktitle = "The Roots and Fruits of the Nordic Consumer Research",

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Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use. / Rindell, Anne; Mickelsson, Karl-Jacob.
The Roots and Fruits of the Nordic Consumer Research. ed. / P. Laaksonen; H. Jyrinki. Vaasa, 2010. (Proceedings of the University of Vaasa; No. 163).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use

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AU - Mickelsson, Karl-Jacob

N1 - Volume: Proceeding volume:

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Y1 - 2010

KW - 512 Business and Management

M3 - Conference contribution

T3 - Proceedings of the University of Vaasa

BT - The Roots and Fruits of the Nordic Consumer Research

A2 - Laaksonen, P.

A2 - Jyrinki, H.

CY - Vaasa

ER -