Consumers’ differential behavior towards platform-sharing and independent brands: The role of general intelligence

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings, 2015 Global Fashion Management Conference
Publication date2015
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
Event2015 Global Fashion Management Conference - Florence, Italy
Duration: 25.06.201528.06.2015


  • 512 Business and Management

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