Consumers’ differential behavior towards platform-sharing and independent brands: The role of general intelligence

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings, 2015 Global Fashion Management Conference
Publication date	2015
Publication status	Published - 2015
MoE publication type	A4 Article in conference proceedings
Event	2015 Global Fashion Management Conference - Florence, Italy Duration: 25.06.2015 → 28.06.2015

Keywords

@inproceedings{a208d1cc87ca44d7b7bc876d3693ce0e,

title = "Consumers{\textquoteright} differential behavior towards platform-sharing and independent brands: The role of general intelligence",

keywords = "512 Business and Management",

author = "Jaakko Aspara",

note = " Volume: Proceeding volume: ; 2015 Global Fashion Management Conference ; Conference date: 25-06-2015 Through 28-06-2015",

year = "2015",

language = "English",

booktitle = "Proceedings, 2015 Global Fashion Management Conference",

}

TY - GEN

T1 - Consumers’ differential behavior towards platform-sharing and independent brands: The role of general intelligence

AU - Aspara, Jaakko

N1 - Volume: Proceeding volume:

PY - 2015

Y1 - 2015

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings, 2015 Global Fashion Management Conference

T2 - 2015 Global Fashion Management Conference

Y2 - 25 June 2015 through 28 June 2015

ER -