Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance
EditorsAnn-Marie Doherty
Place of PublicationCardiff
PublisherAM - Academy of Marketing
Publication date2013
ISBN (Electronic)978-1-909838-00-0
Publication statusPublished - 2013
MoE publication typeA4 Article in conference proceedings
Event 2013 Academy of Marketing Conference - University of South Wales , Cardiff, United Kingdom
Duration: 08.07.201311.07.2013

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

Cite this

Gummerus, J., Sihlman, R., Liljander, V., & Perret, J. (2013). Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. In A-M. Doherty (Ed.), Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance Cardiff: AM - Academy of Marketing.